Big Data? You Need a Big Data Centre Company!

Rory Murphy

The debate around ‘Big Data’ continues to gather pace as we come to terms with the effect of the firehose phenomenon and the flood of data in our business and personal lives.

Only recently Mark Hurd, Oracle’s co-president, commented that “Customers are growing their data storage by 35 percent to 40 percent a year” and Twitter’s CEO Dick Costolo revealed that they are seeing peaks at half a billion Tweets per day.

The challenge for business is how to manage, measure and monetize the flow of information in a world where the proliferation of connected devices accessing such data coupled with the advantages of cloud computing to make it readily available are seemingly evolving as fast as the rise in data itself.

Platform Equinix includes:
5 of top 5 Web Properties (Comscore)
4 of top 5 Social Networks (Alexa)
4 of top 5 Video sites (Comscore)
3 of top 5 Video Ad Properties (Comscore)

At Equinix, where we connect over 4,000 companies directly to their customers and partners inside a global platform of networked data centres, we’re able to provide both a connected home and partner ecosystem for a variety of providers crucial to helping companies meet the challenge.

For instance, making sense of vast quantities of data for business requires a relational database that can truly deliver and for Clustrix’s Database-as-a-Service (DBaaS) solution for Big Data applications, selecting Equinix in Amsterdam was key to the need to expand globally and enable their European based customers to scale-out their services.

But it also simultaneously meant reaping the benefits of direct links to Infrastructure-as-a-Service (IaaS) partner, GoGrid, so that Clustrix’s presence in GoGrid’s Amsterdam Cloud was enabled with the same proximity, low latency, high performance, and superior SLA delivery as in GoGrid’s San Francisco-based Cloud.

This ability to swiftly and efficiently link key Big Data solution providers together is in itself an answer to one of the problems businesses have when approaching data management. And within Platform Equinix much of the most popular social data is already present inside our ecosystem, for instance 4 of top 5 Social Networks (Alexa) already partner with Equinix.

Harnessing the power of Big Data’s velocity and variety clearly requires partnership and Equinix’s ability to securely house and interconnect companies helps achieve this and in turn ensures the optimization and performance of the content and applications that feed on this new firehose of information.