Brace Yourself for Cyber Monday

 

By Chris Sharp, General Manager, Global Content & Cloud at Equinix

 

Turkey day is just around the corner-and you know what that means. Consumers everywhere are revving their engines for online shopping madness on Cyber Monday. This is great news for retailers; in fact, Forrester is predicting a 15 percent increase in online revenue over last year. But it also means that retailers need to prepare for the coming surges in online traffic. Because as we all know, no one wants to wait around for a page to load, especially when there’s a huge sale they’re waiting to jump on.

Research shows that just a one-second delay in page-load time equals 11 percent fewer page views, a 16 percent decrease in customer satisfaction, and a 7 percent loss in conversions. That means that even the slightest amount of downtime on a retail site could result in a substantial loss in revenue. Retailers are going to have to find a way to quickly scale their infrastructures in order to handle huge leaps in sales activity. And this is exactly the type of problem that Equinix is positioned to help retailers solve.

Whether you’re looking for instant test tools that track website performance, or you want a cloud service provider to help you handle the spike in traffic, Equinix IBX data centers are at the heart of retailers’ ability to meet the demands of Cyber Monday. With the choice of cloud and network services available, retailers can architect high-performance solutions to generate revenue including using the Cloud (i.e. cloud bursting) to handle traffic spikes during peak buying times. Equinix also offers customers access to CDN providers to deliver the best possible user experience for online shoppers.

I was recently interviewed for a ZDNet article on the topic, which you can read here for more information. Wishing everyone a wonderful Thanksgiving holiday and happy hunting on Cyber Monday!