Over 50,000 professionals from the World’s digital media industry will descend upon Amsterdam in 12-17 September as the annual IBC conference and exhibition gets under way.
This is our second year as exhibitors showcasing Platform Equinix and our presence underlines the new breadth of the sector, where the growth of video over mobile and internet has changed the face of ‘TV’.
It’s also what we found in our recent White Paper ‘Building the Next Generation Media Enterprise’ where by interviewing leaders from across the European media market we assessed how a new wave of innovation is being driven by connected marketplaces, exchanges & ecosystems and cloud-based delivery platforms.
Indeed the key themes of IBC 2013; ‘The Business of Broadcasting and Media’, ‘Advances in Technology’ and ‘Content Creation & Innovation’ look across the whole value chain of content creation, production and distribution – all are areas where Equinix’s global data centre and interconnection platform supports the development of digital media business.
This can be by delivering new methods of content distribution – as demonstrated by Netflix – to how video advertising is being changed by real time bidding technology – as shown by Brightroll. For all, Equinix can help by opening up choices for interconnection, and by enabling fast, secure & low latency connections to a broad range of technical partners to connect with media businesses .
Though some things never change, we discovered last year that some of the best exhibition conversations were accompanied by a great cup of coffee and this year we’ve incorporated our very own coffee shop as part of our Stand! So please drop by, have a cup and connect with Equinix in Hall 3 at Stand B21 !