Real-time fraud detection and payment services are fundamentally changing the electronic payments industry. Today, companies can target consumers with real-time mobile offers based on location and shopping history, enabling customers to place transactions with their mobile wallet, as opposed to a tangible credit card. In turn, the ability to do real-time fraud detection to safeguard these mobile transactions is of upmost importance.
However, to be successful with these “real-time” offers, fraud and payment companies must have the right technology infrastructure in place, which is where Equinix comes in. John Knuff, General Manager of Financial Services, Equinix, discusses the data center’s role in this booming trend in the video “Mega Trends in the Electonic Payments Space”.