Latency kills business. Customers demand fast response times. In order for organizations to meet customer demands globally, across all devices, companies must prioritize speed and proximity as they design their hybrid clouds.
One of the main reasons businesses adopt hybrid clouds, as opposed to using just the public or private clouds, is that hybrid clouds utilize the technique of cloud hubbing. With cloud hubbing, vital hardware is located in network data centers close to telecom providers, content distribution networks, and application component providers in order to rapidly increase response times for consumers.
In an era where we talk of business breaking down sovereign borders and a true global marketplace, for cloud computing, location is still highly relevant. Customers the world over expect content rich applications, dense with videos and ads, to run just as well on their phone as on their laptop. To make this possible for customers in Hong Kong, you can’t rely on a data center located in Omaha. In businesses like high-frequency trading in investment banking, having your data center as close to where the trade occurs can mean a difference of millions, if not billions, in profits.
So enterprises must be as close to their customers as possible. But in order to design high functioning hybrid clouds, companies also have to understand how their customers consume content. This speaks to the need of hybrid cloud services like those offered by Equinix all the more. Public clouds don’t provide the customization or proximity many companies need, while private clouds on their own don’t offer the speed or flexibility. For global businesses, hybrid clouds offer the best of all worlds.
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