Equinix Cloud Exchange Makes Headlines

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The launch of the Equinix Cloud Exchange wasn’t just big company news, it was important industry news, and that was reflected in the breadth of coverage it received in news and social media outlets in the hours after the announcement.

A post on a New York Times blog was headlined, “Cloud Complexity, Simplified.” The science and technology outlet The Register wrote, “Equinix has removed one of the most intractable stumbling blocks in cloud computing’s evolution.”

Meanwhile, the Equinix Cloud Exchange was mentioned in 146 tweets in the first 10 hours after the story broke, according to the social Web search and analytics site, Topsy.

Here’s are some excerpts from early coverage of the Equinix Cloud Exchange:

The New York Times Bits Blog Cloud Complexity, Simplified

It’s hard in technology to make things simpler, but there is usually good money in it.

Case in point: Equinix, a global provider of computer data centers and interconnections, said on Wednesday it would offer a way for companies to tie their corporate systems to huge cloud computing systems like Amazon Web Services and Microsoft Azure.

The idea is to help companies manage an increasing number of technology options, including their own computers, outside computing and some of the third-party services being built on top of the new technologies. …

“Companies can have their own network for things like finance, and a little Amazon, a little Azure,” said Chris Sharp, vice president for cloud innovation at Equinix. “The goal is to get a network of computers that is as elastic as a single cloud service.”

It’s an ambitious goal. An “elastic” computing service is one in which data storage or computing power can be rented or abandoned according to need, changing frequently. What Equinix hopes to do is to woo lots of big corporate clients into its facilities, by promising to simplify what has become over the past decade a mess of choices and fixes.

With 101 data centers on five continents, it arguably has the facilities and speed.

The Register: You’ve heard of the Internet, right? Well this here might just be the INTERCLOUD

Equinix has removed one of the most intractable stumbling blocks in cloud computing’s evolution from a high-price, differentiated market into one of low-cost utilities – by making it trivial for customers to suck data out of one provider and pour it into another.

The colocation provider announced its Cloud Exchange service on Wednesday. In so doing, it brought the cloud market one step closer to behaving more like a utility such as electricity by reducing the cost of switching data and compute between providers.

LightReading: Equinix Brings Exchange Model to Cloud

Equinix is bringing its exchange business model and expertise to the cloud market, announcing Wednesday the Equinix Cloud Exchange, which will allow direct, on-demand access to multiple clouds and networks in 13 of its locations around the globe.

The announcement is just the latest indication of how fast the cloud is moving away from pure Internet connections to a hybrid and private-network world.

Equinix Inc. has already been active in the cloud market, offering direct connections to Microsoft’s Azure cloud and Amazon Web Services, as well as private network links to Verizon Terremark’s cloud services. However, the Equinix Cloud Exchange is a more ambitious move, which ties Equinix International Business Exchange (IBX) data centers more tightly into the global cloud ecosystem.

CRN: Equinix Launches New State-of-the-Art Exchange

Equinix, the data center giant and global leader in building dynamic Internet exchanges, today launched a new exchange that the company hails as a breakthrough in enabling enterprise hybrid cloud solutions.

The Equinix Cloud Exchange is “one of the most intelligent products we’ve ever launched,” Chris Sharp, vice president of cloud innovation at the Redwood City, Calif.-based company, told CRN.

The network-neutral collocation operator’s latest offering represents a major advancement in the process of managing connections to multiple clouds, enabling a paradigm shift from one-to-one to one-to-many, and many-to-many connections, Sharp told CRN.