The 2014 FIFA World Cup starts this week. It’s the biggest sporting competition in the world, outside of the summer Olympics. More than 3.2 billion people watched the 2010 World Cup, and advertising analysts expect viewership for the 2014 event to rise dramatically, perhaps even doubling. World Cup viewership is also expanding online: The mobile video audience for the 2014 World Cup is expected to increase by 88% over the last championship in 2010, when approximately 45 million people streamed World Cup matches on phones and tablets.
Record viewership means broadcasting companies and advertisers will need robust technology infrastructure to handle the increased digital traffic. They’ll need to plan for peak viewership for all 64 World Cup matches and film in the 12 cities across Brazil hosting the games. Both ESPN and the BBC have said their 2014 World Cup coverage will be the most comprehensive ever, with live distribution via TV, online video and social media.
To deliver this quality of coverage, media companies across the world will need to build out their video production and distribution capabilities in Brazil. They’ll need clusters of servers connected to high-speed networks to ensure their high-definition video streams arrive in their home markets with minimal lag time.
One of the ways that media companies are building out the technology infrastructure needed for the World Cup is by plugging into Equinix data centers in Brazil. Equinix has four data centers in the country’s top commercial markets: Rio de Janeiro and São Paulo. These facilities are state of the art and house the densest concentration of Brazil’s largest communications networks.
Media companies and their advertisers have colocated additional servers and communications gear inside our Brazilian facilities in preparation for the World Cup games. Some have also taken a more novel approach: containerized data centers.
Containerized data centers are a modular, portable way for companies to “drop” IT infrastructure wherever it’s needed. Companies can equip a large metal box (similar to the shipping containers used on cargo ships) with all the equipment they need to set up a data center. Servers, storage, communications, power management and HVAC systems are all bolted down and preconfigured inside. Companies simply need to ship the container to where they need data center infrastructure and arrange hook-ups to power and communications networks.
Anticipating the spike in demand from both the 2014 World Cup and from the 2016 Olympic Games, Equinix began offering colocation services for containerized data centers in its newest IBX in Brazil, RJ2. RJ2 is the first Equinix facility to house containerized data centers.
At RJ2, customers’ containers are parked in a designated space on campus, and we connect them to our on-site power grid and the customer’s choice of communications networks. This flexible, fast-track option is ideal for customers needing temporary data center facilities—such as media companies gearing up for the World Cup—and for network service providers that don’t require as much power and cooling as other types of Equinix customers.
Equinix is the #1 choice for companies needing a data center presence in Brazil. We have 10,100 square meters (109,000 square feet) of colocation space across four sites serving more than 800 customers.
To learn about Equinix data center services in Brazil, please visit our website.