It’s been over a week since the Microsoft Worldwide Partner Conference (WPC) in D.C., and I am still feeling the buzz from several sure signs of great things to come. It’s clearer to me than ever that our commitment to investment and strategic partnerships – especially our recent alliance with Microsoft and the availability of Azure ExpressRoute in our global IBX data centers – is key to our success.
WPC 2014 was a showcase of the exciting innovations within cloud technology – innovations that Equinix is at the center of through our growing partner ecosystem.
The energy at the conference was inspiring, and interaction with Equinix was overwhelmingly positive. More than 300 potential partners approached us to learn more about our cloud offerings, and we had more than 25 face-to-face meetings with key Azure partners. With almost 200 attendees at our Equinix-Azure ExpressRoute party, the enthusiasm for Equinix and Azure was impressive. We saw on-the-spot interest in joining our partner program – not to mention the highest social media engagement we’ve ever had. All this allowed us to tap into our partners’ expertise and forge new relationships.
WPC 2014 validated that Equinix’s new solutions deliver significant value to partners and their customers. But if I had to narrow it down to three main takeaways, they would be:
- The Azure partner community is eager to leverage our solutions for their customers – proving our hybrid model is a key enabler for successful enterprise- grade deployments.
- Performance Hub and Cloud Exchange were great investments that have earned positive feedback from the global Microsoft community.
- New partnerships with EMC, NetApp and Carpathia show that the ExpressRoute program is gaining momentum and will make an impact in our industry.
As I reflect on all the positive interactions we had with our partners, customers and other attendees, I can’t help but think of a quote from the great Winston Churchill:
“Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”
I feel like I’ve seen the future of Equinix, and I couldn’t be more excited.