IBC 2014: TV and The Big Bang Theory

Rory Murphy


There’s something quite apt that the world-renowned physicist and award-winning broadcaster Professor Brian Cox is to speak about “Television’s Expanding Universe” at IBC2014 in Amsterdam.

The changes in the way TV is made, managed and delivered have been as rapid as the rise in his popularity and of the eponymous hit TV show, The Big Bang Theory – incidentally launched in 2007 in the same year as the iPhone, in itself a catalyst in the way video is now being consumed as streams over the internet.

IBC are devoting a whole stream of the conference agenda to these changes, stating that “the ongoing collision of broadcast with IP has been the biggest fundamental development in the history of the industry“.

From our position as a data centre and interconnection platform we are seeing these developments in the digital media industry unfold, and on our Stand, B21 Hall 3, September 12-16th, we’ll be talking about how ‘content’ performance hubs – built, tested and located in Equinix facilities – allow TV and Video businesses to directly connect to network and cloud providers allowing swift expansion and greatly improved performance.

Indeed the adoption of cloud based technology to the TV universe is what’s really causing a big bang, with new solutions across the digital media value chain, especially in digital media workflow, storage and distribution of content. At Equinix we can provide access to a range of cloud service providers on a global basis to meet the diverse needs of the TV and Video ecosystem.

For instance, with Microsoft Azure ExpressRoute, our customers can establish a secure, private, virtual connection from Equinix to the Windows Azure cloud platform of services as part of a strategic alliance between Microsoft and Equinix that further enhances the security and reliability of cloud computing.

I’ll be discussing with this with Simon Davies, Technical Solutions Professional from the Worldwide Azure Team at the IBC Connected World Cloud Solutions Forum, in Hall 3 on Monday 15th September at 4pm in a free to attend session that will illustrate how to access the expanding TV universe; big bangs and iPhones optional!

See you there!

Rory Murphy
Rory Murphy Senior Director, Solution Marketing for EMEA