Hunger Games: Satisfying the Appetite for Media Content

Phil Schwarzmann


This year’s NAB Show® In Las Vegas is expecting to host 98,000 entertainment and media professionals from 159 countries and 1,700+ exhibitors, including Equinix. We’ll be in the Connected Media/IP Hall, booth #N916 and North Hall meeting room, MR12.

The 2015 NAB Show theme, “Crave More,” refers to our insatiable appetite for digital content. According to the latest Nielson Total Audience report, the rise of subscription-based video on-demand (SVOD) across all platforms has changed the way we consume media. Here’s some evidence: At the end of 2014, over 40% of U.S. homes had access to at least one SVOD service, and 13% of those homes had access to multiple streaming services.

To effectively and efficiently serve up today’s digital media content, a streamlined, on-demand production infrastructure is critical. Due to the change in how we consume television shows, movies and music, a transformation of the workflow systems used for managing media content creation, management, commerce and distribution is required.

Setting the table at NAB

Equinix is the home of a thriving digital media and entertainment ecosystem of more 500+ content and digital media companies and will be very active in this year’s NAB show. Equinix Chief Information Officer Brian Lillie will be participating on the executive panel,Breaking Up is Hard to Do! Leaving Physical Media Behind in a Digital World,” on Tuesday, April 14 at 11 a.m.

Brian will be discussing the industry trends that are disrupting digital media acquisition, production and distribution, and the shifts in technology that are bringing about new solutions for decreasing costs and increasing agility while maintaining security.

Serving up just in time access to digital content

Today’s digital media productions increasingly demand the rapid provisioning and integration of core resources in order to support complex workflows across multiple supply chain partners. In his session, “On-Demand Project Infrastructure Using Just In Time Provisioning,” Shane Guthrie, Sr. Manager, Equinix Global Solutions Architecture Innovation, will discuss how using API abstraction to integrate workflow software to Infrastructure-as-a-Service (IaaS) pools for compute, storage and network makes it easier and more cost-effective for companies to streamline and template infrastructure provisioning. Shane’s session will be held on Wednesday, April 15, at 12:30 p.m.

Transforming the media and entertainment industry

The Equinix vision is to continue to develop, foster and invest in a robust media and entertainment ecosystem, where pre- and post-production partners come together for the benefit of the industry. With over 1,000 networks and 500+ cloud service providers present in more than 100 global Equinix International Business Exchange™ (IBX®) data centers, Equinix is well positioned to enable the changes required for the industry to better satisfy the growing hunger for digital media.

The Equinix Cloud Exchange enables companies to leverage the proximity of multiple production partners and cloud services in a single interconnection fabric to build workflow driven digital media production solutions. The Cloud Exchange allows cloud- and non-cloud-based workflow systems to leverage Web-based API catalogs to build production architectures on the fly, using API-driven service chaining to assemble the optimal combination of production elements from a wide variety of vendors. In short, media and entertainment companies will be able to leverage the on-demand, low-latency, high-bandwidth connections that can be built between production partners on a production-by-production basis.

Further, Cloud Exchange participants may leverage the Equinix Ad-IX ecosystem, a home to the world’s leading ad exchanges, media buyers, data platforms and data aggregators, to seamlessly integrate this ecosystem into digital media production workflows.

Learn more about our Media and Entertainment and Ad-IX solutions.