As the adage goes, “There is no growth without change,” and companies that do not embrace change to drive growth eventually go out of business. In today’s global digital economy, much of an enterprise’s growth will stem from “hyperdigitization,” where products and services are entirely, or mostly, digital. In fact, Gartner estimates that by 2020, roughly one-quarter of the global gross domestic product will be generated as a result of digital activity.
For many companies, going digital is the fastest path to growth because it rapidly diversifies product/service offerings, improves customer satisfaction and creates greater efficiencies. In the “IDC MarketScape: Worldwide Digital Enterprise Strategy Consulting Services 2015 Vendor Assessment,” 32% of the respondents said they plan to include more digital products and services in their portfolios, 36% said digital capabilities will enable a better customer experience and 40% plan to use digital capabilities to improve internal operations.
But to successfully compete in a hyperdigitized market, enterprises must not selectively pick and choose digital technology as a tactical tool. Rather, they must position themselves to strategically leverage it as part of a corporate-wide digital transformation. Companies that embark on growth strategies that leverage enterprise digital transformation will expand faster, deliver better products/services more rapidly due to increased data intelligence, and more swiftly master today’s ubiquitous new distribution channels and customer engagement models (cloud, social, mobile).
This all rings true to us at Equinix because our customers have been telling us that growth is their number one business/IT imperative and digital transformation is vital to achieve it. For example, many of our customers see offering their products and services via the cloud as a critical strategy to optimize business efficiency and reduce operational costs because enterprises only pay for what they use in the cloud. They’re also able to enter new global markets by partnering with cloud providers that give them a greater international reach.
Our customers are not alone in seeing the cloud as a catalyst for growth. According to a recent study by Oxford Economics, 58% of businesses surveyed expect cloud computing to have a “transformative impact” on top-line growth over the next three years. And 47% see the cloud as positively impacting their global expansion.
Overwhelmingly, the Equinix customers we’ve surveyed also see interconnection as mandatory for achieving greater growth. Interconnection plays such a vital role because it integrates employees, partners and customers across geographies through direct, secure, physical and virtual connections to accelerate business performance and create new opportunities. As one of our financial services customers put it, “If we were not interconnected, we would be out of business.”
An interconnected enterprise leverages an Interconnection Oriented Architecture™ to directly and securely connect its users to exactly what they need, using the physical and virtual devices and services they prefer. It allows businesses to develop new distribution channels and leverage ecosystems (networks, clouds, partners) to extend their global market reach. It enables organizations to deploy new, more productive systems of engagement with users. And ultimately, the interconnected enterprise lays a business/IT foundation for companies to proactively and rapidly respond to shifts in customer and market requirements. All of these attributes of the interconnected enterprise are catalysts for growth.
The Growth Benefits of the Interconnected Enterprise
Here are just some examples of how Equinix customers are leveraging interconnection for greater global, business and economic growth:
- A global media company is responding to its viewers’ growing demands for more timely news and programming by moving commodity IT into the cloud, while reducing its CAPEX and OPEX.
- To break down its organizational silos, a U.S. financial services firm is integrating its business and IT infrastructures by interconnecting them more directly and efficiently to deliver new digital services to its customers faster, while lowering its network bandwidth costs.
- A global engineering firm offers “around the sun” productivity in more geographic regions with its interconnected network of developers and partners via distributed, worldwide interconnection hubs.
Learn more about how you can transform your digital business into an interconnected enterprise for greater growth.
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