Executing for Faster Speed to Market

mobile-tablet-appsStarbucks CEO Howard Schultz famously said that when it comes to new products and services, “I’d rather be first than perfect.” Indeed, Starbucks was one of the first chains to offer Wi-Fi, Groupon deals, mobile payments … and the list goes on and on. In today’s competitive, fast-moving digital economy, innovation and fast time to market can mean the difference between success and failure.

Bringing new products and services to market in nine-month delivery times no longer makes the grade. Real-time, digital collaboration with business partners and customer data analytics is helping enterprises execute faster time to market. Enterprises can achieve this higher level of collaboration using dynamic and interactive systems of engagement, such as social media, mobile and the cloud.

Innovation and bringing solutions to market faster than the competition means deploying real-time collaboration environments where you can create value chains within digital business ecosystems. According to Accenture’s 2015 report, Digital Business Era: Stretch Your Boundaries, “Leading enterprises are quickly mastering the shift from ‘me’ to ‘we.’ They are stretching their boundaries by tapping into a broad array of other digital businesses, digital customers, and even digital devices at the edge of their networks.”

Leveraging the value chains within business ecosystems using digital systems of engagement enables companies to innovate faster and bring new products and services to market more efficiently and quickly. By gaining insights through more accurate and up-to-date customer data analytics, organizations can tap into underutilized information and gain insights for more accurate business decisions. Together, these new methods of digital collaboration are helping enterprises grow in ways that were never before possible.

The Key Is Interconnection

Fast time to market for new products and services requires fast collaboration and decision-making and the ability for all parties to connect, collaborate and access information anywhere, at any time, via any device and engagement channel (e.g., unified communications via the Web, mobile or cloud). To do this successfully, many organizations are moving to an Interconnection Oriented Architecture™ that provides the high-performance, direct connectivity required to efficiently interconnect with distributed people, locations, data and clouds.

Interconnected enterprises also have greater agility and speed in delivering data, applications and collaboration tools to the edge, closer to employees, ecosystems of network providers, cloud services and digital business partners, and ultimately, their customers. In its report “The Edge Manifesto: Digital Business, Rich Media, Latency Sensitivity and the Use of Distributed Data Centers,” Gartner discusses the enterprise move to digital business. “To optimize the experience, Gartner believes the topology of networked data centers will push over the next five years from a centralized, mega data center approach, to one augmented by multiple, smaller, distributed sources and sinks of content and information, whether located in distributed, enterprise-owned data centers, hosting providers, colocation or the cloud.”

By adopting a more distributed and flexible Interconnection Oriented Architecture, the following Equinix companies expedited their product/service execution and time to market by becoming interconnected enterprises:

  • A global consulting, engineering, construction and operations firm collaborates in real time with partners in remote time zones to innovate and execute projects on a “follow the sun” basis, thanks to nine strategically located interconnection centers across EMEA, the Americas and Asia-Pacific.
  • A multinational manufacturer of commercial and consumer goods uses an interconnection strategy that bypasses the public Internet to deploy key productivity applications, information and analytics in a secure, hybrid multi-cloud environment for faster collaboration, decision-making and time to market.

Today, more than ever, you need to strive to be first, which means fast, agile and reliable interconnection.

Why become an Interconnected Enterprise? Learn more:

Growth Through Digital Transformation and Interconnection

Greater Revenue Through Systems of Engagement

Laying a Foundation for Security