Equinix Celebrates 1st Channel Partner Program Anniversary with Enhancements

Jim Poole


It’s been a year since we launched our global Channel Partner Program, and in that time we’ve seen more than 350 new partners sign on, expand their offerings, and help their customers get more out of cloud.

So why not build on this momentum by making the program better?

Today, we’re announcing new training and certification programs that will help our partners better educate their sales and technical staff on Equinix products and solutions and the unique value we can jointly bring to businesses worldwide. This means our partners will be more prepared to offer enterprise customers the best solutions to meet their evolving needs and accelerate their adoption of next-generation cloud, network and IT services. These solutions will be particularly attractive to enterprises as they look to become increasingly interconnected by embracing Interconnection Oriented Architectures (IOA™) to transform network efficiency, user experience, and cloud scalability.

We launched the Channel Partners Program last March to allow members to both resell and refer Equinix services. Partners get access to our products and global interconnection platform, Platform Equinix, – which stretches across 145 data centers in 40 global markets – so they can expand and enhance their enterprise offerings. Our partners become more valuable to their customers, increasing their revenue potential and solidifying their status as trusted advisers to the enterprise.

The new training and certifications give our customer additional tools to get more from the program. Equinix will be offering two levels of certification for technical professionals that will equip them to work with the most complex enterprise IT scenarios. Ian Kieninger, the CEO of Equinix partner Avant Communications, Inc., said his company will make the certification programs available to the thousands of sellers in Avant’s agent community “to enable them to better address customer requirements.”

Avant is just one of the partners that have joined our Channel Partner Program since our launch. Dimension Data, Hanu, KBQuest and VMtech are a few others. Here’s a look at how some of these companies have taken advantage of the program:

  • Hanu has partnered with Equinix to provide differentiated hybrid cloud solutions to customers that take advantage of the direct and private connectivity offered by Equinix Cloud Exchange and Microsoft Azure ExpressRoute, which are available inside Equinix in key markets globally.
  • The KBQuest Cloud Accelerator and Platform Equinix directly, securely and affordably connect KBQuest customers to Microsoft Azure, extending their reach across 21 countries.
  • VMTech uses Equinix Cloud Exchange to extend new services to its customer base, including Backup-as-a-Service, Disaster Recover-as-a-Service and managed cloud connectivity.

I’ll be Las Vegas this week with members of the Equinix team at the Channel Partners Conference to talk more with channel partners and potential partners about the issues we see shaping the future of the channel and our collective market opportunity. You can also catch me on two panels at the conference, one on the current state of the colocation market and the other on Internet of Things applications the channel can sell right now. My colleague, channel marketing manager Julie Linos, will also be taking part in a panel discussion “What’s Next in Cloud,” to explore how channel partners can capitalize on the exciting changes underway. We’d love to see you there.

Learn more at the Channel Partners Conference website.