Lights, Camera, Interconnection

The escalating demand for digital media content is fueling the growth of today’s $195 million mobile and online entertainment industry, which is expected to see annual revenues in excess of $300 million by 2019. By then, the amount of video crossing global IP networks each month (an estimated 89.2 exabytes) would take an individual over 5 million years to watch.

According to the National Association of Broadcasters (NAB), “Dynamic innovation and cutting-edge technologies are shattering the boundaries of content and opening up limitless opportunities.” And innovations such as software-defined networking (SDN) and cloud computing, are bringing new efficiencies to media creation and distribution workflow processes.

However, these technologies are evolving faster than many media and entertainment (M&E) industry players can adopt them, and the need for greater compute, storage and network resources to manage the growing volume of media content is only increasing. According to Erik Weaver, project manager at the Entertainment Technology Center, studio heads must make a decision: “Are they compute companies or are they creative companies?”

Many media companies find themselves stuck between the promise of the future and the processes of the past. For example, media creation workflow processes are often still siloed between traditional and digital IT infrastructures, creating a seemingly impenetrable barrier for M&E companies under pressure to efficiently and cost-effectively develop media content and bring it to market more quickly. Digital transformation is clearly the answer, but what’s the fastest way to get there?

One of the most critical things M&E businesses can do to speed the way is to put interconnection first in their IT strategies. Interconnection is vital to obtaining the efficiencies required by the M&E industry, but the connectivity of the past is not enough. Companies need advanced interconnection approaches built for our interconnected world. An Interconnection Oriented Architecture™ (IOA™) is a proven, repeatable approach that enables M&E companies to instantly tap into the power of the high-performance, secure and scalable supply chain and connectivity ecosystems they need to respond to current and future global media content delivery demands.

An IOA has several foundational components and can be customized to meet the needs of M&E businesses and their partners, as well as cloud service providers (CSPs) and network service providers (NSPs). Platform Equinix™ provides the critical building blocks and services required for enterprises, CSPs and NSPs to do this through an IOA. It allows M&E enterprises to access cloud and network services via optimized interconnection with dense cloud, network and industry ecosystems that help the M&E supply chain bring a higher quality product to market faster on a more global scale.

Platform Equinix also enables access to the Equinix Media Cloud Ecosystem for Entertainment (EMCEE™), a rich ecosystem of M&E businesses and network and cloud providers. The EMCEE allows M&E companies to achieve breakthrough innovations and unleash new revenue opportunities. It is a transformative reference model for optimizing the creation and distribution of content for the media and entertainment industry.

An IOA, Platform Equinix and EMCEE can provide M&E companies with reliable, secure and instantaneous connectivity to clouds, networks and ecosystems of value chain partners. That kind of interconnection can streamline workflow processes and quickly bring media content to a worldwide, omnichannel consumer market.

Learn more by downloading our recent white paper, “IOA Rolls Out the Red Carpet for Entertainment Media Cloud Ecosystem.”