Being Data Driven is a Posture Not Plan

Romain Simon


Henric Jogin, tech director for IDG Sweden, was a keynote speaker at the recent Equinix Stockholm Launch Event, where he shared his expertise on big data and the IT systems that power it. Niclas Sanfridsson, Managing Director Equinix Nordics, took the opportunity to ask Henric about digital transformation and the process of becoming a data-driven organization.

What does it mean to be a data-driven organization?

Being data driven is about utilizing the information in our surroundings by processing and mining the flow of data that runs through them. It is less about implementing a strategy and more about developing a method and a structure to glean whatever insight we can out of all the data available to us in a timely way, so it can make a difference when we’re making decisions. In a way, you could say that being data driven must be much more than what an organization does, it has to be part of what it is at its core.

What are some keys to becoming data driven?

Switching to a data-driven model requires a lot of dedication. An organization first needs to recognize the value of the information that it generates. And it often requires a complete restructuring of the organization, not just the IT infrastructure. So a data-driven model needs to be based on a true commitment. It is much more fundamental than any one plan or strategy.

What does the structure of a data-driven organization look like?

Generally, there needs to be a complete inversion of the IT infrastructure, from a centralized to a distributed model. Most organizations still have outdated IT setups with the bulk of the data and processing capabilities tucked away at a central point in the organizational network. In today’s interconnected landscape, there are numerous points of engagement with all types of stakeholders, so data needs to be readily available throughout the network. In other words, a data-driven organization today needs a distributed IT infrastructure with data and processing power strategically located close to the edges of the organization’s network, where the points of engagement are.

What are the benefits of being a data-driven organization?

Well for one thing, being data driven improves an organization’s ability to see what is going on in and around itself. When the capacity to handle big data is established, it allows an organization to hear through the noise, so to speak, and perceive subtle signs of change. It gives organizations some forward visibility in an otherwise highly dynamic and sometimes chaotic landscape.

Also, being able to effortlessly process huge amounts of data puts companies in a state of readiness and allows them to take advantage of opportunities that come their way. And when the infrastructure is in place, they can grow in any direction they want.

See how Equinix fulfills the promise of big data.