How Interconnection is Helping Companies Capture Global Opportunities

Expansion of Equinix Cloud Exchange Fabric™ to Asia-Pacific brings new possibilities

 

 

An interconnected world that promotes connectivity and cooperation creates growth opportunities. In Asia-Pacific, the demand for connectivity is obviously growing. According to the Global Interconnection Index, published by Equinix, Interconnection Bandwidth in Asia-Pacific is expected to grow 46% per annum to reach 1,120 Tbps of installed capacity, approaching nearly a quarter (22%) of global traffic.

However, to take advantage of such opportunities, enterprises need to rethink their IT infrastructure as they seek to enter more markets and capture cross-border opportunities.

Expanding geographically brings challenges, including the issue of how to connect different markets to each other. Distributed infrastructure is necessary, but they also need to be connected securely and dynamically to ensure that users can enjoy a seamless experience free of latency regardless of location.

Many enterprises are turning to multicloud strategies when expanding their businesses. IDC1 predicts that in the ‘cloud 2.0’ era, cloud service buyers will be increasingly drawn from the ranks of business managers rather than IT managers and the resulting technology-driven business market will mean that more than 70% of Asia-Pacific enterprises will have a multicloud strategy by the end of this year.

Juggling many Cloud Service Providers (CSPs) can be tricky, with each bringing its own challenges regarding security, scalability, agility and performance – and it can be difficult to keep costs down and experiences consistent. This equation is made harder to resolve when companies are moving across regions, accessing content via different ISPs in different countries.

Distributed infrastructure and growing demand for multicloud are creating a need for edge computing and direct, private connectivity. Both bring different management and delivery issues which must be addressed to ensure seamlessness which is of paramount importance.

As a partner of global companies, we understand these pain points. Therefore, we are delighted to extend Equinix Cloud Exchange Fabric™ (ECX Fabric™) capabilities to Asia-Pacific this quarter to help deal with the challenges enterprises face when expanding regionally and globally.

Leveraging software-defined networking (SDN), ECX Fabric will enable enterprises in Australia (Sydney, Melbourne and Perth), Hong Kong, Japan (Tokyo and Osaka) and Singapore to establish network connectivity to their partners, customers and suppliers regardless of location, helping them to better capture global opportunities. ECX Fabric offers “as-a-service” model features, including pay-as-you-go billing increments, real time provisioning via a customer portal or API to support the rapid proliferation of networked business application.

The private connections offered by ECX Fabric bypass the public internet, ensuring a high level of security in data transfer, low latency and a better end user experience. Companies can also work across the region more efficiently, and mitigate force majeure situations, with dedicated connections that are crucial when it comes to averting operating losses or blackouts.

Realizing growth possibilities at the edge

The rollout of ECX Fabric is the latest demonstration of our commitment to helping businesses in Asia-Pacific to expand their global footprints.

At Equinix, 84% of our customers are deployed in more than one metro, 70% are in more than one region and 58% have presence across Americas, APAC and EMEA. Based on our work with them, we know that many companies face numerous challenges when trying to meet performance and scale needs for distributed infrastructure. Typically, centralized deployments of IT resources can result in poor user experience due to latency. By distributing existing network infrastructure that is static and siloed, enterprises can then break down the barriers that are limiting agility and focus on providing connections to multiple vendors, ISPs and clouds – no matter where they are “locally” hosted.

Establishing interconnection is key to full integration between data, users and destinations. With ECX Fabric, businesses in the region will be able to directly, securely and dynamically collaborate with others across the market and connect distributed infrastructure and digital ecosystems on Platform EquinixÒ. Users can deploy and connect to IT at the edge through a private network to infrastructure located in other IBX locations in the region, providing a superhighway to those destinations.

Interconnecting with multicloud connectivity

With multicloud proving to be an increasingly popular strategy for expansion, companies need to consider their approaches to connectivity and whether they can support rapid moves into new markets while maintaining scalability, fluidity and agility.

With the expansion of ECX Fabric, APAC customers will be able to rapidly set up connections to any CSP in any location across the region on our platform, including companies like Alibaba Cloud, Amazon Web Services, Google Cloud, Microsoft Azure, Tencent Cloud and SaaS providers like SAP. Through one port, users can directly and easily connect to multiple clouds in multiple locations through a software-defined global platform in order to enjoy lower cloud costs and improved scalability. In addition, cloud-enabled legacy IT can be deployed either standalone, integrated or in harmony with different types of clouds for lower latency.

Our recent partnerships with one of Hong Kong’s oldest retailers, Wing On Department Stores, and the largest online booking platform in Southeast Asia, Easybook, are great examples. Both companies took a hybrid cloud approach based on Platform Equinix and ECX Fabric, gaining access to an ecosystem of partners and providers to help them accelerate their digital journeys.

Reliable, all-circumstance performance, to fully deliver on ‘opportunity vs cost’

In this digital era, businesses must be agile, innovative and customer-centric. Whilst these may sound like buzzwords, in reality they demand a well-thought-out approach to infrastructure that is designed to deliver on a regional, and even global scale.

One-to-one connections are insufficient; the region needs interconnection – the ability for leading service providers and businesses to come together and connect in multiple locations in a variety of ways. With ECX Fabric, seamless, on-demand, direct and private access to virtually any counterparty across the region is possible – enabling businesses in the region to capture the global opportunities of today, and tomorrow.

Read our datasheet to learn more about ECX Fabric.

 

 

Reference:

1 – https://www.idc.com/getdoc.jsp?containerId=prAP43008417

2 – https://www.networksasia.net/article/oanda-moves-its-servers-equinix-singapore.1485310935

 

 

 

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