NAB Show Highlight: Securing Your CDM Value Chain and Workflows

This year’s NAB Show in Las Vegas will demonstrate how the media and entertainment (M&E) industry has moved “outside of the box” into vehicle entertainment systems, global Esports experiences, connected fitness applications, and omni-channel streaming from over the top (OTT) content and digital media (CDM) providers such as Amazon, Netflix and YouTube. The 2018 Global Internet Phenomena Report shows that video dominates the internet, representing almost 58% of the total downstream traffic. Gaming traffic is also crushing it as the third largest contributor to downstream bandwidth usage as it captures more consumers by delivering a better mobile user experience via ubiquitous connectivity.[i]

According to the second annual Global Interconnection Index (the GXI), a market study published by Equinix, CDM companies wanting to build supply chains and interconnect with customers are aggressively investing in private interconnection with a projected 41% compounded annual growth rate (CAGR) in Interconnection Bandwidth[ii] between 2017-2021.

As the M&E industry transforms into a fully interconnected, digital supply chain and distribution workflow, content security is a major concern, with threats like piracy continuing to impact CDM companies at a huge expense. According to forecasts by London-based Digital TV Research, streaming video piracy is projected to total $52 billion in global losses by 2022.[iii] To help overcome these content security concerns, CDM companies are leveraging multiple clouds to construct, deliver and manage this content more reliably and securely.

Many of our CDM customers are navigating these digital transformation challenges and opportunities by implementing the principles and guidelines in the following resources: the Content and Digital Media Digital Edge Playbook and the Content and Digital Media Blueprint.

Reinforcing security for CDM workflows

As digital transformation for CDM workflows drives the distribution of services and controls closer to customers, employees, partners, and digital and business ecosystems, security becomes a key component of any digital transformation strategy. However, delivering on-demand performance to customers while reinforcing security requires placing strategic security control functions next to users, clouds, networks and content. And as CDM companies focus on protecting their content, they need to consider a simple and scalable, cloud-neutral approach to cybersecurity at the digital edge.

When we set out to create our Equinix SmartKey™ product, one of the use cases we saw was for CDM companies to simplify their data protection for any cloud architecture. We know that CDM companies need be able to reach across multiple regions, connect to multiple supply chains and integrate processes for optimization, scale and personalization. Equinix Smartkey provides low-latency key storage, encryption and tokenization, and addresses performance and governance, risk management and compliance (GRC) requirements at the digital edge close to clouds, carriers and counterparties, such as security partner F5.

By leveraging Equinix SmartKey on Platform Equinix®, using industry best practices of an Interconnection Oriented Architecture™ (IOA™), secure integration of CDM content creation, management and distribution infrastructure is possible. Equinix SmartKey allows our CDM customers to enhance the performance of their media production processes throughout an interconnected supply chain by storing keys at the digital edge – close to critical content, applications and contributors – whether in-cloud or on-premises.

For CDM companies leveraging third-party media, separating digital content and encryption keys as a service-based approach is critical to reducing the risk of piracy. We designed Equinix SmartKey to control authorized user access across multiple cloud and on-premises platforms, and simplify CDM cloud security management via a single, cost-effective, vendor-neutral OPEX service model. As a result, our CDM customers are reducing the complexity around how they ingest, encode, edit, assemble, enhance, distribute, personalize and monetize content.

Securely access a rich ecosystem of CDM companies

Our CDM customers know that meeting user expectations for secure, interactive, immersive M&E experiences requires collaborating on a global interconnection platform. This allows them to directly and securely interconnect to clouds, networks, content ecosystems and data at the edge, in proximity to contributors and consumers. By leveraging Equinix Cloud Exchange Fabric™ (ECX Fabric™) on Platform Equinix, they can directly, securely and dynamically connect distributed infrastructure and digital ecosystems globally via software-defined interconnection. The ECX Fabric allows our CDM customers to connect to global digital ecosystems and deploy digital infrastructure anywhere they need to be, such as in major content creation and production hubs around the world.

At Equinix, we support the M&E industry’s largest interconnected ecosystem of enterprises and cloud, network and IT providers, which enables existing and emerging media companies to monetize their intellectual property and create new products and services. We’re proud to say that Equinix is home to 850 CDM companies, including all of the top 10 content delivery network providers and M&E industry leaders such as Avid, Discovery and Movile.

Visit us at the NAB Show

We invite you to attend our NAB session, “Securing Content for Creators and Distributors in the Public Cloud,” on Wednesday, April 10th from 11:40 AM to Noon in the Las Vegas Convention Center, South Hall, CMIP Presentation Theater, to learn how you can leverage multiple clouds to securely construct, deliver and manage your content and customer data. Or you can schedule a visit with us on the show floor (SU11726CMMR, SU11926CMMR).

Learn more about how to accelerate your digital transformation on Platform Equinix by reading our Content and Digital Media Digital Edge Playbook.

[i] Sandvine, “The Global Internet Phenomena Report,” October 2018.

[ii] Interconnection Bandwidth is the total capacity provisioned to privately and directly exchange traffic with a diverse set of counterparties and providers at distributed IT exchange points inside carrier-neutral colocation centers.

[iii] Digital TV Research, “Online TV and movie piracy losses to soar to $52 Billion,” October, 2017.