AI technology is evolving at lightning speed, revolutionizing how companies use their data for business insights. As AI reshapes industries, organizations are facing huge hurdles to build the right supporting infrastructure that provides flexibility, security, privacy, and predictability around performance and cost. Data is, after all, the most precious resource companies have. They need a way to incorporate it into their AI strategy without placing it at risk.
Launching emerging AI solutions comes with hefty IT requirements. In addition to the right AI models and algorithms, organizations need:
- Powerful GPU hardware for AI compute
- The latest in data center power and cooling capabilities
- Scalable and flexible connectivity to their AI ecosystem of clouds, service providers and business partners
- The right data architecture and data management practices for model lifecycle management
- Resources with specialized skills to deploy and manage the AI infrastructure
Everything in AI is evolving very quickly, which introduces even more complexity. That’s why AI infrastructure deployments require a true meeting of the minds—a whole ecosystem of expertise.
Nobody knows this truth better than Alembic Technologies. Alembic—a marketing intelligence startup—needed to deploy AI infrastructure to run their proprietary algorithms on massive datasets at a predictable cost. The company needed to launch this AI infrastructure very quickly to meet their customers’ requirements. Data security and privacy, as well as access to data stored in clouds, were essential.
Alembic needed access to the latest GPU technology. They decided to deploy AI infrastructure on a private AI platform at Equinix, with procurement and installation by World Wide Technology (WWT). The result was an AI solution that gives Alembic the right balance of speed, flexibility, cost savings and control to carry their business into the future.
An AI platform for marketing intelligence
Alembic is an early-stage, high-growth startup that provides AI-powered marketing intelligence for some of the world’s largest companies. They help enterprises take their deluge of marketing data and better understand it, find what’s most relevant, and ask the right questions that lead to increased revenue and growth. To fulfill this purpose, Alembic needed to deploy some of the most cutting-edge AI technology in existence.
As Alembic’s business grew, they knew they needed the right hardware and the right partners to help them succeed. They were asking questions like:
- What kind of AI-ready infrastructure do we need?
- Where do we run it in order to best access our data ecosystem?
- Who can help us quickly deploy this infrastructure?
- What’s the best way to handle scaling requirements when we need more capacity?
- What will give us the most control of our own destiny with respect to cost, performance and access to the latest technology?
Alembic needed access to the latest GPUs, which weren’t available in the cloud. They decided they needed to own their hardware and wanted a secure place to put it. The strategic partnerships Equinix and WWT have with leading AI hardware providers were a key part of Alembic’s decision to partner with Equinix. WWT, a global systems integrator (GSI) with more than 10 years of experience helping customers drive AI transformation, provided essential AI design, implementation and management expertise to make the deployment as seamless as possible.
Deploying AI-ready infrastructure at speed
Equinix and WWT have a longstanding partnership helping our mutual customers gain a competitive edge. Together, we deliver the digital infrastructure and technology expertise to support wide-ranging business requirements, including the latest in AI.
For more than 25 years, Equinix data centers have been a neutral meeting place for the world’s biggest clouds, network services and SaaS providers. We’re home to growing AI ecosystems where organizations can connect with AI model, data and service providers. Our data centers are designed with the latest and greatest in power and cooling technologies, including liquid cooling. And our private AI solutions enable customers to protect their proprietary data, maintain control over their AI models and reduce regulatory risk while seeking all the benefits of AI. These strengths made Equinix the perfect place for Alembic to host its AI technology.
For customers like Alembic, WWT brings comprehensive AI expertise to the table. WWT helps organizations rapidly prototype and validate their AI solutions so that they can focus on AI innovation. In WWT’s AI Proving Ground—a unique lab environment provided through Equinix—organizations like Alembic can learn about, test, train and implement AI solutions with support from industry-leading experts.[1] We proactively explore and invest in emerging technologies to help our customers clear their biggest business hurdles. With Alembic, we offered a practical approach to meet their timeline and deployment requirements.
Thanks to the new AI solution from Equinix and WWT, Alembic has cost-effective access to the latest GPU hardware. Their infrastructure gives them the desired flexibility and control to protect their proprietary data. They can easily scale in more global locations in the future by replicating this infrastructure.
We were able to deploy and run our own hardware that gives us ultimate control over our capacity and our capabilities. And we're no longer limited on any of those vectors by providers. At the end of the day, the ability to control our own destiny is paramount.”—Abby Kearns, CTO, Alembic
Unlocking AI’s full potential
Deploying AI-ready infrastructure with Equinix and WWT is helping customers like Alembic unlock the full potential of AI with optimum performance, data privacy and compliance, and cost effectiveness. Not only that, but Equinix’s commitment to renewable energy means they can scale their AI operations responsibly.
For fast-moving companies that need to hit the ground running with AI, an Equinix AI-ready data center can make all the difference.
Find out more about working with Equinix and WWT on our partnership page. And visit our website to learn about private AI with Equinix.