Fitbit’s success also signals a paradigm shift in how people interact with the digital world. Fitbit’s calorie-counting, workout-tracking users are similar to people everywhere who now customize their online experiences and tailor them to meet their changing needs. Companies must start thinking about incorporating these evolving user requirements into their strategies, because those that don’t will struggle.
A single mobile payment transaction requires an unprecedented amount of interaction between distinctly different ecosystems. These interactions must be fast AND secure, requiring direct, high-performance, private interconnections among the various players.
It’s imperative for companies to prepare for this massive increase in traffic now, before it’s a crisis.
Apple’s launch of the iPhone 6 and Apple Watch today included the announcement that both devices will be equipped with short-range wireless technology that enables their use in digital payments.