Long gone are the days when there was a single, siloed approach to producing content and distributing the finished product to consumers and enterprises. Now production and distribution companies and workflows are digitally transforming the way they do business through the utilization of new, efficient content creation and content distribution digital platforms based upon private Interconnection

Chuck CorrellJanuary 16, 2019

Enterprise

Interconnection

The Future of Media and Entertainment is … Big Data?

In a digital age, volumes of data from decades worth of film can be collected, tagged and sorted, and AI and machine learning can be applied to find patterns in pacing, in dialogue, in tone, in colors, in music, in narrative structure, in any number of variables that can help explain why a given film succeeds well past a conventional explanation like, “It starred ‘The Rock.’”

Chuck CorrellAugust 2, 2018August 17, 2018

Cloud

Enterprise

Interconnection

Streaming Toward the Biggest World Cup Audience Ever

The 280 million people who streamed the last World Cup represented less than 9% of the total audience of 3.2 billion. But there are good reasons to believe that percentage is going to grow and push up the broader numbers, and one is that overall access to the internet and mobile devices is up substantially since 2014.

Chuck CorrellJune 11, 2018June 11, 2018

Cloud

Enterprise

Interconnection

How to Handle the Unstoppable Rise of Digital Video

The annual National Association of Broadcasters (NAB) Show, which starts Saturday in Las Vegas, is a showcase for content and digital media technology and a gathering for industry thought leaders, including our own chief product officer, Brian Lillie, who will be speaking Tuesday.

Chuck CorrellApril 4, 2018April 13, 2018

Cloud

Enterprise

Interconnection

Why Virtual Reality Is in the IBC Spotlight

Equinix is here at IBC and all-in on virtual reality (VR) and augmented reality (AR), not just because it is undeniably cool, but because we’re experts in the interconnection that makes it happen.

Chuck CorrellSeptember 14, 2017

Cloud

Content and Digital Media

Interconnection

Your DVR Is Going Mobile. But How Can You Keep It Fast and Secure?

There’s clear opportunity here for cloud DVR providers looking to take advantage of increasingly mobile viewing habits. But the storage obstacle is significant, and it exists in part because recordings can’t legally be shared. That means a single unique copy of every recording must be a saved for each individual user, and that adds up.

Chuck CorrellApril 17, 2017May 8, 2017

Cloud

Enterprise

Featured

How to Capitalize on Growing Demand for OTT TV

MarketsandMarkets forecasts the global OTT market will hit $62 billion by 2020, up from $28 billion in 2015. That’s just one of several bullish OTT predictions, and OTT TV services are in a great spot to capitalize on this growth. But can they take full advantage of these boom times?

Chuck CorrellApril 6, 2017May 8, 2017

Cloud

Content and Digital Media

Featured

Mobile

Mobile Is the Driver as Programmatic Ads Become Dominant

Consumers have long accepted that marketers are collecting data from their online lives to learn their interests and preferences, and many now expect ads geared specifically to them. So it makes sense that programmatic buying – with the fast, audience-centric approach it fosters – is completely dominating the digital display ad industry.

Chuck CorrellOctober 13, 2016October 24, 2016