Retail Growth Requires a Data-Driven, Omnichannel Shopping Experience

Retail is not just another legacy 20th Century market sector succumbing to mobile- and web-based transactions. According to a 2017 Accenture report, “Painting the Digital Future of Retail and Consumer Goods Companies,” retail is undergoing massive digital transformation, blending e-commerce, big data analytics, Internet of Things (IoT), and the cloud to deliver an omnichannel customer experience unmatched by online shopping alone