In this dynamic environment, people in the response flow can add an hour. When everything is constantly changing, and you’re continuously pivoting, how can you accurately plan or forecast your business or anticipate an event–the holy grail of digital business?
Now that companies are getting a better handle on extracting value from mountains of customer data for their own business operations and marketing purposes, they are taking the next steps in learning how to capitalize on that very same data as a resalable asset. According to Accenture, “…payment providers have a treasure trove of customer data at their fingertips,” and to monetize that data will require that they take “advantage of distinctive data sets and apply advanced analytics techniques” from multiple sources.
AWS Direct Connect is now available at Equinix in 13 global markets, and most recently, providing access to two separate regions (Dublin and London) out of our London-based LD4, LD5 and LD6 data centers.