Now that companies are getting a better handle on extracting value from mountains of customer data for their own business operations and marketing purposes, they are taking the next steps in learning how to capitalize on that very same data as a resalable asset. According to Accenture, “…payment providers have a treasure trove of customer data at their fingertips,” and to monetize that data will require that they take “advantage of distinctive data sets and apply advanced analytics techniques” from multiple sources.