Streaming is transforming the viewing experience of sports fans – enabling access to more content, on more internet connected devices, affordably. It is also creating seismic shifts in the ecosystem that brings the coverage to them, and gives the content owners terrific bargaining power.

Enterprise

Revolutionizing Retail: How Nothing, Yet Everything, Changes

The word ‘disruption’ certainly causes concern for those running established businesses. Yet if we put aside fear of uncertainty, we find digital ‘disruption’ brings with it far-increased business opportunities. Rather than abandoning original business principles, companies can use technology to build on them, bringing core values and past successes to the world’s digital economy stage.

Matthew GeorgeMarch 13, 2019March 13, 2019

Cloud

Content and Digital Media

Interconnection

Interconnection Is Key as Digital Video Surges

The insatiable demand for video content on demand continues to be astounding – and, for many traditional content and digital media (CDM) companies, potentially nerve-wracking, as well.

Matthew GeorgeSeptember 4, 2018

Cloud

Content and Digital Media

Interconnection

How to Handle Demand for More and More (and More) Video

The emergence of over-the-top (OTT) services, such as Netflix, that deliver TV content over the internet is a well-known contributor to the trend, and traditional broadcasting companies have had to change the way they do business to stay competitive and meet user expectations.

Matthew GeorgeSeptember 15, 2017November 7, 2017

Cloud

Content and Digital Media

Enterprise

Interconnection

Digital Ads Demand Speed. Where Can You Find It?

RTB requires low-latency connectivity, or a bidder has slim chances of winning. The lower the latency, the less time is taken up during the bidding process making the actual connection, so more time is available for analysis of the user’s profile. That means more time for an informed bid and a better chance of success.

Matthew GeorgeApril 13, 2017May 8, 2017