When we think of “platform companies,” it’s typically Airbnb, Alibaba or Amazon that come to mind. According to the book by authors Parker, Van Alstyne and Choudary, “Platform Revolution: How Networked Markets are Transforming the Economy – and How to Make Them Work for You,” platform companies follow a “business model that uses technology to connect people, organizations and resources in an interactive ecosystem in which amazing amounts of value can be created or exchanged.”