Requirements for real time, secure communications and data exchange with patients, partners, health ecosystems and network/cloud providers are forcing healthcare companies to invest in new interconnected digital value chains, R&D, diagnostics and care delivery models.
Working within an integrated and interconnect ad tech ecosystem that also incorporates direct access to a dense ecosystem of cloud providers will help advertisers gain back the control they require to ensure the viewability they need for a greater return on investment from their programmatic ad programs.
The digital advertising sector needs a new breed of talent that can bridge the gap between the language that analysts speak and the language that marketers talk.
A key digital advertising gamechanger is programmatic buying, a relatively new trend that is already rapidly changing the landscape of digital growth.
At least 85 advertising technology companies have colocated in one or more Equinix data centers around the world. The list of advertising participants within Equinix is growing fast and historically has nearly doubled every year.
Asian consumers are increasingly tech enabled with more than 226 million mobile phones sold to end users in Asia-Pacific in the first quarter of 2013, increasing the region’s share of global mobile phones to 53.1 percent year-on-year.
Big data has swept the world as a buzzword but, at this point, it is mostly just a cliché.
The demand has spurred potential new cable activity plans and will result in continued submarine cable system investments. In particular, expansionary activity will continue into the Asia-Pacific market by network and content companies driven by the massive and ongoing connected customer base growth.