These three factors are influencing greater “cloud confidence” and adoption in the region, specifically at the digital edge where there are higher concentrations of users, applications, data and clouds.
It's only day three of NAB Show (National Association of Broadcasters) in Las Vegas, but Equinix has enjoyed a busy start of the show. Check out some photos from the first two days of Equinix panels, presentations, and Equinix booth action.
The digital edge is where commerce, population centers and digital ecosystems meet. This is the place where information is exchanged, transactions are conducted, and data is gathered and analyzed. However, the inherent limitations of legacy networks and the laws of physics impair high-speed, low-latency communications over long distances.
The time for a piecemeal approach to digital transformation has passed and, more importantly — it is unnecessary. Now there’s an easier and far more intuitive way to achieve digital business agility through interconnection.
An interconnection-first, hybrid cloud strategy offers digital payments companies greater performance, scalability, security and reliability, while enabling them to deploy their own infrastructure or leverage AWS Direct Connect on Platform Equinix™.
The Equinix and GCP solution documents the components required for a hybrid Kubernetes deployment leveraging GCE within Equinix IBX data centers. This approach will enable enterprise application developers to more easily containerize applications for cloud migration on Platform Equinix.
There’s clear opportunity here for cloud DVR providers looking to take advantage of increasingly mobile viewing habits. But the storage obstacle is significant, and it exists in part because recordings can’t legally be shared. That means a single unique copy of every recording must be a saved for each individual user, and that adds up.
RTB requires low-latency connectivity, or a bidder has slim chances of winning. The lower the latency, the less time is taken up during the bidding process making the actual connection, so more time is available for analysis of the user’s profile. That means more time for an informed bid and a better chance of success.
While digital disruption can certainly be viewed as a threat, we see forward-looking companies embracing digital transformation as an opportunity and building a digital edge – a distributed physical edge for their IT infrastructures.
MarketsandMarkets forecasts the global OTT market will hit $62 billion by 2020, up from $28 billion in 2015. That’s just one of several bullish OTT predictions, and OTT TV services are in a great spot to capitalize on this growth. But can they take full advantage of these boom times?