There’s clear opportunity here for cloud DVR providers looking to take advantage of increasingly mobile viewing habits. But the storage obstacle is significant, and it exists in part because recordings can’t legally be shared. That means a single unique copy of every recording must be a saved for each individual user, and that adds up.
RTB requires low-latency connectivity, or a bidder has slim chances of winning. The lower the latency, the less time is taken up during the bidding process making the actual connection, so more time is available for analysis of the user’s profile. That means more time for an informed bid and a better chance of success.
Over the last decade, telecom carriers and media content providers have been finding synergy between their individual markets. As increasing numbers of global consumers demand more media content, the more network bandwidth is required to increase the quality of their media consumption and interactive experiences.
In a move to meet customer demand for edgier, more terrifying colocation, Equinix has opened a state-of-the-art data center in historic Transylvania.
Consumers have long accepted that marketers are collecting data from their online lives to learn their interests and preferences, and many now expect ads geared specifically to them. So it makes sense that programmatic buying – with the fast, audience-centric approach it fosters – is completely dominating the digital display ad industry.
Forward-thinking M&E companies are transforming the digital production and distribution value chain using an interconnection-first strategy that moves their IT approach from siloed and fixed to integrated and dynamic.
Artist Gregory Burns worries that too many people in the corporate world are only using half of their brains. They are really working that left half hard, though. That’s the analytical side of the brain, the logical side concerned with reason, math and facts. It’s doing a lot of important work in a high-tech haven like Silicon Valley, where Equinix is headquartered, but it rarely picks up a paintbrush. That’s right-brain territory.
Based on actual events on 9/11, the short film “Suitcase,” tells the story of a baggage handler at Logan International Airport in Boston who discovers the contents of one of the hijacker’s bags that never made it on to American Airlines’ Flight 11 to Los Angeles.
Virtual reality products are dominating the exhibition at this year’s Mobile World Congress in Barcelona. The term “virtual reality” has been kicked around the industry for years, but until now we’ve never had the processing power, camera technology or connectivity to enable true virtual reality (VR) solutions. And for that reason, there is palpable excitement buzzing through the crowds gathered around the new VR products at the show.
The sheer amount of internet traffic and the demand for HD content delivery present a huge opportunity as well as challenge for any on-demand content provider who has an ambition to reach global audiences.