How to Handle Demand for More and More (and More) Video

The emergence of over-the-top (OTT) services, such as Netflix, that deliver TV content over the internet is a well-known contributor to the trend, and traditional broadcasting companies have had to change the way they do business to stay competitive and meet user expectations.

E3 2017: Keeping Gamers and Games Connected for the Win

The E3 2017 Electronic Entertainment Expo has become a “virtual” spectacle. Its online interactions with gamers precedes the dates and transcends the walls of the actual event to connect as many gamers as possible to product announcements and event-related activities. Interconnection to the show is critical to fully experience it.

Your DVR Is Going Mobile. But How Can You Keep It Fast and Secure?

There’s clear opportunity here for cloud DVR providers looking to take advantage of increasingly mobile viewing habits. But the storage obstacle is significant, and it exists in part because recordings can’t legally be shared. That means a single unique copy of every recording must be a saved for each individual user, and that adds up.

Digital Ads Demand Speed. Where Can You Find It?

RTB requires low-latency connectivity, or a bidder has slim chances of winning. The lower the latency, the less time is taken up during the bidding process making the actual connection, so more time is available for analysis of the user’s profile. That means more time for an informed bid and a better chance of success.

Why Telecom and Media Content Are Converging

Over the last decade, telecom carriers and media content providers have been finding synergy between their individual markets. As increasing numbers of global consumers demand more media content, the more network bandwidth is required to increase the quality of their media consumption and interactive experiences.

Equinix Opens Scary-Good Data Center in Transylvania

In a move to meet customer demand for edgier, more terrifying colocation, Equinix has opened a state-of-the-art data center in historic Transylvania.

Mobile Is the Driver as Programmatic Ads Become Dominant

Consumers have long accepted that marketers are collecting data from their online lives to learn their interests and preferences, and many now expect ads geared specifically to them. So it makes sense that programmatic buying – with the fast, audience-centric approach it fosters – is completely dominating the digital display ad industry.

How Media and Entertainment is Writing a New Script to Speed Content to Consumers

Forward-thinking M&E companies are transforming the digital production and distribution value chain using an interconnection-first strategy that moves their IT approach from siloed and fixed to integrated and dynamic.

The Value of Right-Brain Use in a Left-Brain World

Artist Gregory Burns worries that too many people in the corporate world are only using half of their brains. They are really working that left half hard, though. That’s the analytical side of the brain, the logical side concerned with reason, math and facts. It’s doing a lot of important work in a high-tech haven like Silicon Valley, where Equinix is headquartered, but it rarely picks up a paintbrush. That’s right-brain territory.

Creating an Interconnection Highway for Digital Media Production

Based on actual events on 9/11, the short film “Suitcase,” tells the story of a baggage handler at Logan International Airport in Boston who discovers the contents of one of the hijacker’s bags that never made it on to American Airlines’ Flight 11 to Los Angeles.