The insatiable demand for video content on demand continues to be astounding – and, for many traditional content and digital media (CDM) companies, potentially nerve-wracking, as well.
Interconnection enables the private and direct exchange of data traffic between counterparties and creates a platform for networking between organizational boundaries, and it is growing at a rapid rate. According to the Global Interconnection Index, a market study published by Equinix, by 2020 the global Interconnection Bandwidth capacity growth rate is expected to outpace traditional connectivity approaches by 2X (IP networks) and 10X (MPLS networks).
The emergence of over-the-top (OTT) services, such as Netflix, that deliver TV content over the internet is a well-known contributor to the trend, and traditional broadcasting companies have had to change the way they do business to stay competitive and meet user expectations.
The E3 2017 Electronic Entertainment Expo has become a “virtual” spectacle. Its online interactions with gamers precedes the dates and transcends the walls of the actual event to connect as many gamers as possible to product announcements and event-related activities. Interconnection to the show is critical to fully experience it.
There’s clear opportunity here for cloud DVR providers looking to take advantage of increasingly mobile viewing habits. But the storage obstacle is significant, and it exists in part because recordings can’t legally be shared. That means a single unique copy of every recording must be a saved for each individual user, and that adds up.
RTB requires low-latency connectivity, or a bidder has slim chances of winning. The lower the latency, the less time is taken up during the bidding process making the actual connection, so more time is available for analysis of the user’s profile. That means more time for an informed bid and a better chance of success.
Over the last decade, telecom carriers and media content providers have been finding synergy between their individual markets. As increasing numbers of global consumers demand more media content, the more network bandwidth is required to increase the quality of their media consumption and interactive experiences.
In a move to meet customer demand for edgier, more terrifying colocation, Equinix has opened a state-of-the-art data center in historic Transylvania.
Consumers have long accepted that marketers are collecting data from their online lives to learn their interests and preferences, and many now expect ads geared specifically to them. So it makes sense that programmatic buying – with the fast, audience-centric approach it fosters – is completely dominating the digital display ad industry.
Forward-thinking M&E companies are transforming the digital production and distribution value chain using an interconnection-first strategy that moves their IT approach from siloed and fixed to integrated and dynamic.