This year’s NAB Show in Las Vegas will demonstrate how the media and entertainment (M&E) industry has moved “outside of the box” into vehicle entertainment systems, global Esports experiences, connected fitness applications, and omni-channel streaming from over the top (OTT) content and digital media (CDM) providers such as Amazon, Netflix and YouTube.
The annual National Association of Broadcasters (NAB) Show, which starts Saturday in Las Vegas, is a showcase for content and digital media technology and a gathering for industry thought leaders, including our own chief product officer, Brian Lillie, who will be speaking Tuesday.
There’s clear opportunity here for cloud DVR providers looking to take advantage of increasingly mobile viewing habits. But the storage obstacle is significant, and it exists in part because recordings can’t legally be shared. That means a single unique copy of every recording must be a saved for each individual user, and that adds up.
Many of the M&E companies we work with recognize that they need to transform their IT infrastructures and to make that happen, they need fast and secure access to the cloud. When they ask us how it can be done, we demonstrate how leveraging an Interconnection Oriented Architecture (IOA™) deployed on Platform Equinix™ can give them a safe, simple on-ramp to a wealth of cloud services and access to a rich ecosystem of M&E partners.
Equinix was there in force ̶ exhibiting, presenting, participating in panel discussions and getting a good feel for what’s happening out there.
We’ll be in the Connected Media/IP Hall, booth #N916 and North Hall meeting room, MR12.