There’s clear opportunity here for cloud DVR providers looking to take advantage of increasingly mobile viewing habits. But the storage obstacle is significant, and it exists in part because recordings can’t legally be shared. That means a single unique copy of every recording must be a saved for each individual user, and that adds up.
MarketsandMarkets forecasts the global OTT market will hit $62 billion by 2020, up from $28 billion in 2015. That’s just one of several bullish OTT predictions, and OTT TV services are in a great spot to capitalize on this growth. But can they take full advantage of these boom times?
There is no argument that internet video traffic is growing rapidly. Cisco predicts that global IP video traffic will be 82% of all consumer internet traffic by 2020, up from 70% in 2015. Findings from Digital TV Research show global over-the-top (OTT) TV and video revenues for 100 countries will more than double between 2015 and 2021, reaching $64.78 billion.
Many of the M&E companies we work with recognize that they need to transform their IT infrastructures and to make that happen, they need fast and secure access to the cloud. When they ask us how it can be done, we demonstrate how leveraging an Interconnection Oriented Architecture (IOA™) deployed on Platform Equinix™ can give them a safe, simple on-ramp to a wealth of cloud services and access to a rich ecosystem of M&E partners.
According to the National Association of Broadcasters (NAB), “Dynamic innovation and cutting-edge technologies are shattering the boundaries of content and opening up limitless opportunities.” And innovations such as software-defined networking (SDN) and cloud computing, are bringing new efficiencies to media creation and distribution workflow processes.